Breakthrough Branding Worksheet

This worksheet is designed to help you think about your business and get a clearer picture of your brand. 

Your brand, in short, is the way people perceive your business, and includes every interaction they have with it. While it is effectively formed in the minds of others, by helping to define your brand, and how you want it to be perceived, you can ensure that your business’s public-facing aspects and interactions are cohesive, so that it’s easier for your audience to figure out who you are, and to recognise and easily differentiate you from your competitors. 

While 'branding' is often used to refer to the visual identity of a business, that’s only one aspect. Knowing who your business is and how you want it to be perceived, and the relationships you want people to have with it can give much greater clarity to your overall marketing plan. And once you know what your brand is, you can much more effectively figure out how to communicate that through your logo and visual identity.